“SVEN’s community is ideal to leverage for Innovation because it is a team sport— It helps to have talent (your team), a good playbook (like Zone to Win), but you need other players (like SVEN) and its broad domain expertise across its membership to enable an Open Innovation Methodology to succeed.”
AUTHOR, ADVISOR, SPEAKER, AND SVEN MODERATOR
1. INTERNAL INNOVATION
Identify unmet user needs, validate use cases, prototype your way forward and develop new offers in new markets that can be driven to scale:
- Identify target categories & unmet user needs
- Quickly & cheaply develop new offers that emotionally resonate with target buyers
- Scale new businesses to cross the chasm and get them to material size
3. OPEN INNOVATION
Open Innovation harnesses the broad network of SVEN executives through advisory sessions to:
- Validate overall approach
- Challenge the status quo
- Provide new ideas
- Provide key introductions
Emerging Trends Assessment & Strategy
SVEN will identify emerging opportunities, assess their viability, and recommend business concepts that can deliver on the 12-24 month growth remit.
SVEN will author a situation analysis to set the opportunity context and establish an understanding of the competitive landscape.
SVEN will provide and execute a 90-day plan to jumpstart internal and external innovation initiatives.
SVEN will identify a pool of companies that are potential corporate development opportunities and internal innovation accelerators.
Scouting and Activation Opportunities
SVEN will create new business opportunities with internal innovation teams or as an outsourced service.
SVEN will source and analyze hundreds of startups that ultimately end-up in a stack-ranked list of recommended options most closely aligned with the corporate objectives.
SVEN will help clients initiate and complete pilot/PoC projects with allocated funds, resources, and detailed project plans.
SVEN will analyze the POC field results to generate support for internal innovation acceleration or stand-alone startup integration.
HEARING FROM OUR MEMBERS
“I’ve worked with SVEN’s Emerging Innovation delivery team on a number of projects for Samsung aimed at understanding nascent and emergent market application areas across a diverse set of technology domains, including wireless and cellular networks, augmented reality and secure wireless payment. The team provided timely and comprehensive insights from established market and new entrant perspectives, along with cogent supporting discussion and contacts.”