Marketing as a Growth Engine…what does it mean and why does Marketing need to be one?
For a brand to succeed, it must go beyond being a service provider to inserting itself into the everyday lives of customers, creating value and being relevant. The brand must become an essential partner in the customer’s journey and win hearts, minds and $. To do this effectively, organizations must look to marketing to be a growth engine for their company.
To be a growth engine, marketing must get brands into the consideration set and drive revenue. To do this effectively, marketing must understand markets and customers, lead from the front with strategy, build new muscles of data and analytics, embrace the age old magic of great storytelling, create micro-moments of amazing digital experiences coupled with the human touch and be accountable for revenue. Marketing must become a business leader first and marketer second.
SVEN Members register via LOG IN tab at the top of page, all others contact Sue Bozzini (firstname.lastname@example.org) for eligibility.
As in previous Future of Marketing Series, SVEN has assembled a panel of experts to discuss “Marketing As A Growth Engine”. Each CMO brings a different “super power” to the Growth Engine environment such as storytelling, messaging/positioning, and demand generation. Every company has its own unique needs because companies are at different ages, stages, etc. Our goal will be to first define what we’re referring to when we say “Today, Marketing is a company’s foremost Growth Engine” and then query our panelists on how they each achieved this in their own companies.
Key questions that will be addressed to the panelists:
1. What was the transformation you had to drive to become a growth engine?
2. What were the biggest challenges or biggest learnings?
3. Which areas/strategic muscles did you invest in first/prioritize?
4. How did you measure success?
5. What would you do differently if anything in this journey?
Special thanks to SEBA International for helping to sponsor the event !!!
Join the experts above and 50+ senior executives
for this private and interactive summit!
For event details and participation eligibility, contact Sue Bozzini (email@example.com)
DATE & TIME
Oct 18th, 2017
4:00pm – 7:30pm
San Francisco, CA
Exact location to be given to registered attendees
Early Arrival, Networking & Appetizers
“Marketing As A Growth Engine” Discussion
Post Event Social w/Cocktails & Hors d’oeuvres
This event is restricted to:
Senior Marketing Executives